VBS Invest
Took a dated investment site from thin content to twenty pages with reusable templates
What I was handed
VBS is an investment and consulting company. Its owner gave me the site’s structure, the old site’s content, the logo, one brand colour and a gold eagle crest. The owner had one wish: stop looking like a retail broker and look like a private bank.
What I was brought in for
To design the new site section by section, each approved by the owner before the next, on desktop and with the home page on mobile.
A luxury register for an investment firm, built from restraint: serif type, one gold accent, square corners, and the client’s eagle as a ground, not a logo.
The home page came first and was approved in three days. The other sections followed in five days, each with its menu and pages. I chose the geometry of architecture as the site’s photographic language: glass towers seen from below and the lines of buildings, in colours that echo the palette. Underneath is Untitled UI, re-cut with square corners on every button and field, serif faces and three colour scales of eleven steps.
From a retail broker to a private bank.
The old vbs.al and the new home page, on either side of one line. The old site sells trading accounts by tier and leans on coins and red. The new one opens on glass towers and a serif headline, with one gold call to action.
Five sections, five wide menus.
The owner asked for wide menus with icons and a line under each title. Each of the five sections opens its own menu over the page: Solutions, Markets, Wealth & Savings, Technology and Insights. A menu lists the section’s pages, each with a short description.
One template, five markets.
Equities was worked out in full. ETFs, Forex, Indices and Commodities share its template, each opening on the market’s name over navy with the marks of what it trades. The template ends on the market’s risks, before the call to open an account.
Twenty pages, one language.
I designed all twenty pages of the site in ten days, on four page templates. Every page speaks the same language: serif headings, cream and white grounds, deep navy, and one gold for every call to action. Even the account form changes its fields with the product a client chooses.
open for contract and freelance work, remote. write and tell me what the problem is.